Toyota provides a collection of resources for teenagers and their parent in order to encourage safe driving. LMC helped Toyota launch “Toyota Driving Expectations” high school event. Held at high schools throughout the United States, the on site event featured speaker NHA Pro Stock Driver, Erica Enders, a safe driving video, a driving simulator, staging materials and giveaways. LMC was responsible for the school promotional collateral materials, staging, collateral pieces, giveaways, social media landing page and photography.
Web splash page design, Promotions and coordination, Giveaways, Video development, Photography